Ideal Client- Homework #1

To complete the Ideal Client Homework, fill in the Q&A below.

Suggestion: Draft answers first (on your desktop in word or an email draft) for personal reference and to save a copy, and then paste in here and submit. Best to submit via computer and not iPad or iPhone.

Write down the answers to your Ideal Client below. Note: if you haven’t had any paid clients yet, you can use experiences from anyone you have helped (friends, family) even if they’re not paid clients. Or fill in who your potential ideal clients may be. Do your best. There are no wrong answers. You don’t need to know your Niche before hand to do this homework, that’s what we’ll help you land on!

User Email*
Tell Us About A Few Of Your Favorite Clients…
Client #1
Name*
Occupation*
Age*
Sex*
- Female
- Male
What is the BIGGEST COMPLAINT this client wanted to pay you to fix?*
Client #2
Name*
Occupation*
Age*
Sex*
- Female
- Male
What is the BIGGEST COMPLAINT this client wanted to pay you to fix?*
Client #3
Name*
Occupation*
Age*
Sex*
- Female
- Male
What is the BIGGEST COMPLAINT this client wanted to pay you to fix?*
NOTE: Remember to put your "Marketing Hat" on and take off your "Change Agent Hat." Make sure your summary is grounded and measurable. Would a 7 year old kid be able to identify the specific group of people and problem you solve?
What demographic information do these 3 clients have in common? (ex: they're all women over 40, they're all entrepreneurs, they're all moms, they're all athletes, etc)*
Through the eyes of your client, what is the BIGGEST CHALLENGE that is most obvious to THEM (how would THEY talk about their challenge)*
What SPECIFIC RESULT did your client want from working with you?*
What is the OUTCOME your client seems most concerned about?*
Based on the above information, write a 3-5 sentence summary of your Ideal Client, what do they all have in common?*
Now that you've written your summary, identify your Ideal Client (demographically speaking) and the specific group of people you're here to serve. SAVE THIS ANSWER in a separate doc, you will need to submit it after Homework #2.*

Ideal Client- Homework #1

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